Monday, February 27, 2023

How Digital Experience Monitoring (DEM) Can Help

 

In today's digital age, businesses need to continuously evolve and adapt to stay ahead of the competition. One area where this is particularly true is in the realm of application performance management (APM). While APM has been an essential tool for monitoring and optimizing application performance, it's no longer enough to ensure a seamless digital experience for customers. This is where Digital Experience Monitoring (DEM) and AIOps solutions come into play.

AIOps solutions, powered by artificial intelligence and machine learning algorithms, provide a more comprehensive approach to APM. With AIOps, businesses can monitor all aspects of their applications and infrastructure in real-time, including logs, metrics, and traces. This allows them to identify and resolve issues before they impact end-users, improving the overall digital experience.

Moreover, AIOps solutions like DEM offer additional features like user journey mapping and real user monitoring, which provide deeper insights into how customers interact with digital touchpoints. This data helps businesses identify areas of friction in the customer journey, optimize their digital channels, and deliver a seamless user experience.

Comparing DEM and APM

AIOps solutions are becoming increasingly important in the world of DevOps. They enable organizations to automate their processes and gain more insight into their operations. Comparing DEM (Digital Experience Monitoring) and APM (Application Performance Management) is essential to understanding which AIOps solution is best suited for your organization's needs.

DEM focuses on the customer experience, while APM focuses on performance metrics. Both solutions offer real-time insights into operations, but they have different use cases. DEM helps identify areas where customers might be having difficulty using an application or website, while APM can be used to pinpoint issues with applications and services that are causing performance issues. By comparing the two solutions, organizations can determine which one will provide them with the most comprehensive view of their operations.



AIOps solutions


How DEM augments APM?

Digital Experience Monitoring (DEM) is a key component of AIOps solutions, and when combined with Application Performance Management (APM), it can provide organizations with an unprecedented level of visibility into their digital infrastructure. DEM helps to track user experience across all devices, while APM provides insight into the performance of applications and services. When combined, these two solutions create a powerful tool that can help organizations identify problems before they become serious issues. By leveraging the insights from DEM and APM, organizations can improve user experience and ensure that their applications are running at optimal performance levels.

APM alone cannot help IT teams to boost service reliability. The same IT teams switch to DEM tools to find the reason for slowness. Performance testing with DEM tools reveals the slowdown can be attributed to excessive graphic elements within the application. For best performance, IT teams must prioritize technical optimization. That may mean reducing graphics on applications to improve customer experience. This showcases the power of DEM and APM as valuable tools for restoring service reliability.

APM tools are effective for quickly pinpointing issues, but DEM tools provide a more comprehensive view of the end-user experience. DEM and APM tools help organizations identify and resolve digital experience issues, leading to improved service reliability.

Conclusion:

As businesses continue to digitize and transform, they need to adopt more advanced solutions like AIOps to ensure optimal application performance and deliver exceptional digital experiences. AIOps solutions like DEM provide the necessary insights and capabilities to achieve this goal, helping businesses stay competitive in the ever-evolving digital landscape.